Mad Men Cookies

by Jennifer on March 20, 2012

in Mad Men Desserts, Sugar Cookies, TV Themed Desserts


“That’s life. One minute, you’re on top of the world. The next, some secretary is running over your foot with a lawnmower.” – Joan

I love Joan.

Image from

Sexy, confident, and vulnerable at the same time. She also wears some of the most incredible outfits on the show. Her storyline this season is bound to be rife with drama considering her unintended pregnancy.

I was inspired by this amazing re-imagined opening credits sequence by Paul Rogers:

Here is what you will need to make these wonderful Joan cookies!


  • Rectangular cookies (mine are 4 1/2 inches wide)
  • Black icing (outline, flood)
  • Raspberry icing (outline, flood). Because of the lighting, my dress looks more red than raspberry, but only in photos.
  • Flesh colored icing (outline, flood). I used a small amount of copper to achieve this tone.
  • Gold icing (outline)
  • White icing (outline)
  • Red icing (outline)
  • Sheet protectors
  • Food writer
  • Pastry bags, couplers, #1 and #2 tips

To make the Mad Men logo, I used royal icing transfers because it helps me create a better result as my piping improves. I explained how to do royal icing transfers in my guest post on Rae Gun Ramblings, so feel free to use that tutorial if you need more in-depth instructions.

I printed out the Mad Men logo a couple of times on regular printer paper (making sure it was proportional to my cookie). I then inserted the paper into the sheet protector:

After greasing it up with some shortening, I used a #1 tip to pipe the letters.

Even with the guide, I still struggled. I’m working on it!

I let them dry overnight.

Now, on to the cookie! I printed out a template from the video above:

I traced the basic shape to help me pipe:

I sometimes will free-hand a design on the inside of the traced area, but I decided to do something a little different…

Limbless Joan! I cut off the arms/neck, which allowed me to trace the inside lines. I see myself doing this much more in the future! It is a great way to get those interior lines perfect.

See? It looks so much better than if I had done this by hand.

Piping time. I used a #2 tip for all Joan outlines.

The “flesh” color looked a little ghostly at first, but darkened up nicely in time.

Then, I flooded:

I waited to flood the other part of the arm so there was a little bit of definition there. I also went ahead and outlined the whole cookie in black (also a #2 tip).

Carefully fill in the cookie, taking care around the edges of Joan’s outline.

I used a toothpick to help me gently push the icing around to fill in every crevice. Flood the rest and add Joan’s cigarette with white icing (#1 tip).

Let is dry for several hours. Then, add in the smoke detail and attach the royal transfer letters:

Finally, add in the great pen necklace detail:

I think I need one of those. My office drawer is full of non-functioning pens and I’m always on the hunt for the 1-2 pens that actually work. You would think I would just pick up some more pens from the storage closet. Funny how that never occurs to me. Joan would disapprove.

Find more Mad Men inspired treats here


Leave a Comment

{ 30 comments… read them below or add one }

1 Alida March 20, 2012 at 7:14 am

I am in awe of your cookie decorating skills. So clever and creative!


2 Jennifer March 20, 2012 at 7:17 am

Thank you so much, Alida!


3 elly March 20, 2012 at 10:02 am

These are seriously awesome. I tried making Mad Men cookies last month and they were a giant failure. I fair decently with royal icing but I have no artistic/drawing skills and tried to freehand stuff. Umm not so good. My falling man looked like a ninja, etc. ;)


4 Jennifer March 20, 2012 at 10:05 am

Haha – ninjas are pretty cool too! I also had a cookie disaster this past weekend – it is always so sad when you realize that your design is simply not going to work! I’m not great at free-handing either, so using templates helps me tremendously!


5 Georgia March 20, 2012 at 10:25 am

Do you ever use chocolate royal icing and then color it black so you don’t have to use so much coloring?


6 Jennifer March 20, 2012 at 10:29 am

I’ve never done this before, but it is a great idea!


7 Dana March 20, 2012 at 10:26 am

Wow, what a beautiful cookie! The detail is amazing!


8 Jennifer March 20, 2012 at 10:27 am

Thanks so much, Dana :)


9 Lindsay {life and kitchen} March 20, 2012 at 1:22 pm

Wow – You are so talented! These are amazing and make me even more excited for the season to start! 17 months is too long of a break!


10 Jennifer March 20, 2012 at 2:19 pm

Thank you, Lindsay! 17 months is WAY too long :)


11 Ang March 20, 2012 at 4:38 pm

I love this! Best cookie design ever! Mad men is so great. And I love Joan.


12 Jennifer March 20, 2012 at 4:41 pm

I know, isn’t she awesome!? There may be another Joan dessert later this week… :)


13 Baker Street March 21, 2012 at 5:58 am

Oh these are truly spectacular! You did a great job with these.


14 Jennifer March 21, 2012 at 6:38 am

Thanks so much :)


15 Kristina (paddle attachment) March 23, 2012 at 3:01 am

Fabulous! You really captured Joan’s “spirit” in this cookie. I love Joan, love the show, love this cookie!!!


16 Jennifer March 23, 2012 at 6:31 am

Thank you, thank you! :)


17 Sara S. in WI March 24, 2012 at 3:02 pm

Love love love!!!


18 Jennifer March 25, 2012 at 12:39 am

Thank you, Sara!


19 Susan Turner March 28, 2012 at 6:11 pm

Those are a work of art! You are very, very talented.


20 Jennifer March 28, 2012 at 6:12 pm

Thank you very much, Susan!


21 Shauna March 29, 2012 at 9:33 am

These are incredible. Thanks for sharing!


22 Jennifer March 29, 2012 at 10:31 am

Thank you, Shauna!


23 Nicole Burris March 31, 2012 at 12:07 am

I thought it was free hand or KK all the way with the dress but you surprised me! Great job. I will use this technique for some cookies I want to make but could not figure out how.


24 Jennifer March 31, 2012 at 8:46 am

Thanks, Nicole! I’d love to have a KK, but it’s not in the budget right now. So, I’ll keep making templates :) Did you see this fun technique from Klickatat Street? I’m excited to try this technique as well :)


25 Nicole Burris March 31, 2012 at 10:13 am

I did see it. I want to try that too. Right after I complete the OTHER 15million ideas and tutorials I have swimming in my head. lol. It seems as if I will never catch up to all my cookie ideas.

Do me a fave … check out my blog and join the sprinkle link party. I would love to have you!


26 Jennifer March 31, 2012 at 10:36 am

How fun! I’ll upload a photo in a bit :) Thanks for thinking of me!


27 IFeelCook June 7, 2012 at 7:17 am

Wow, these cookies are amazing!!! I am a huge fan of Joan and Mad Men too :)


28 Jennifer June 7, 2012 at 7:30 am

Thanks! I can’t believe the new season is almost over :(


29 dawn February 15, 2014 at 9:22 pm



30 Jennifer March 10, 2014 at 6:09 pm

Thanks, Dawn!


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